Are You Missing The Opportunity to Improve Your Clients’ Results? As trainers, how apt are you to use heart rate monitors with your clients?  It’s a tool that takes a lot of guess work out of how well they are responding to your training program.  At two gyms I work...

Understanding Your Demographic – Teaching Total Gym Strength Training to Your 40+ Clients We all know that as we age our body changes, and the need for strength training and overall fitness becomes ever more important for a higher quality of life and long term durability.  But as a fitness...