In his book, Fifteen Minutes to Fitness: Dr. Ben’s SMaRT Plan for Diet and Total Health, Dr. Vincent “Ben” Bocchicchio has developed a sensible and rational approach to diet and exercise.  It works in concert with our physiology to produce dramatic results and is something that every personal trainer and fitness professional...

Bridging the Gap Between Selectorized Equipment and Functional Cages.  In a market where, since 2008, gyms are competing for the attention of 41 million American health club members, every gym owner needs to understand how to attract new members. Why do people go to the gym instead of working out...